Content ideas
- Resident interview: We will interview Sarah, a woman who had kids in the movie, to share her story about how her life has been impacted due to the urban development. This aims to spread the message to the local municipality about whether expropriation and urban development bring benefits to the residents.
- Testimonials: In the testimonials, we will invite residents living in Burgundy for years to share their living experiences, wants and expectations for the urban renewal. This is not only to attract the new residents when the urban development finishes, but also as a way for the residents to spread the message to City Hall of how they want their neighborhood improved and look like in the future.
- Behind the scenes stories: The content could range from the lives of citizens after being expropriated, urban renewal progress, or local municipal work with the citizen committee. People could share their experiences in terms of emotions and daily life changes, which led to better understanding and empathy from the City Hall.
- Community committee: This blog post aims to demonstrate how the government is taking citizens’ opinions in the urban renewal and decision-making process. It could increase the trust of citizens in the government since they are influenced by the housing policy and heard for changes.
- Community committee reflection: This aims to show the local municipal reflection of their actions. It will include the expropriation, citizens’ freedom, and the impact related to urban renewal on the community. It shows the citizens that City Hall should listen to citizens, and consider their rights and freedom regarding the urban renewal.
Audience engagement and feedback
To ensure the blog post has great engagement, we need to check the click-through rate, page views, likes and comments of the post. The blog post is considered successful and widespread when it receives huge audience engagement. If this kind of content doesn’t receive an impressive likes or clicks, we need to consider content elements such as, interviewee or the story. Additionally, we can evaluate whether more people want to share stories on our blog posts. Because if they feel their voices are heard and local municipalities take action on what they have mentioned, they will want to share more personal stories and experiences. When it comes to the feedback, we can conduct a poll, survey and consider the comment section to know what people think about this. It is because through this, people can fully express what they think, so it will reflect on the government’s actions in absorbing citizens’ opinions.
Justification
Through the blog posts, it could demonstrate the residents’ perspective on the urban renewal. People will feel that their voices are heard and aware. The City Hall or local municipal government can understand residents’ challenges due to the urban development, which could lead to more assistance from them to the citizens. People would have more trust in a citizen committee if they can ensure their voices and concerns are heard and resolved. Moreover, it also demonstrates that citizen committees are working hard to advocate for their rights and benefits. Moreover, it is a chance for City Hall to understand the residents’ desires about their home, and citizens are one of the important elements in having a better neighbourhood.
Content calendar
The resident interview should be posted one week after the expropriation happens. It is because it can convey a message to the government that the citizens are struggling with their lives due to the urban renewal. Also, it seeks help from the government to assist people in stabilizing citizens’ lives. As same as the resident interview, it can also be posted one week after the expropriation happens and posts bi-weekly. It is because we can gather stories from different residents to share stories about their lives. By posting bi-weekly, it could be an update to the government that people still struggle and need help due to the impact of urban renewal, so that they could take their voices and opinions into consideration for resolving. In addition, the behind-the-scenes stories could be uploaded one month after the urban renewal because we could show citizens what is happening, in terms of the construction progress and committee decisions. When it comes to the community committee and community committee reflection, it could be posted two months after the urban renewal and expropriation happen. It is because these posts take more time in gathering information from the local municipal and to notice whether they have reflected and been influenced by citizens’ opinions.